This is the project that started it all – our original original print edition concept. Motivated by accessibility, 50ty/50ty prints offer collectors affordable work by high calibre artists – a feat made possible through collaboration, the fine art of the screen print, and the digital marketplace. This simple break with convention gives art lovers the rare opportunity of purchasing original artworks by artist heavyweights or emerging talents at affordable prices.
The first iteration of the project was itself a kind of limited edition – a total collection of 50 original artworks, each limited to 50 prints, created over a period of five years. After hitting the 50/50 mark in early 2021, the initiative evolved: now, edition numbers vary according to particular creative objectives of each piece. But the original impetus remains – innovative collaboration with exceptional artists.